PACKAGING

One of my greatest passions is packaging design and full understanding of the brand. My design background gives me a solid understanding of print processes, colour and pack format as well as fully understanding the importance of brand. Working with packaging in Art Direction needs a different approach, and having a sharp eye for detail is key to ensure the photography always works with the graphics and sometimes corporate challenges within the brief.  Having a good understanding of print helps me give the best advice to the photographers to ensure that colour balance is always taken into account for the finished printed design on various substrates.