Working with M&S as a packaging designer over 20 years, I have been fortunate enough to see the brand evolve many times in the food area. I have had the privilege to work on many design projects that have been a huge part of the growth of M&S. I worked on the rebrand of ‘Percy Pig’ 20 years ago which has become Iconic to M&S. One of the last packaging design projects that I created the concept for was the current core packaging design look which is still in store today, this covered over 350 food lines. From creating the concept this was then given to the category teams where the design was then implemented across all food areas.